Nowadays it has become really necessary to run email marketing campaign for business. If your not running email marketing campaign then it is hard for you to get over the competition. Many online brands whether they are online e-commerce sites, service portal sites, shopping portals etc. Everyone runs email campaign to stay active with their new and engaged users. Some days ago email marketing wasn’t consider that much effective for promotion purpose. But as the days passed rules of online and social marketing has changed. Now to stay active with this vast competition, internet & social media marketing has become important factor. Through such activities it helps our business to generate leads. Also it is helpful for promotion purpose of our brand.
Email marketing is much cheaper then running paid campaign such as Google adwords. But it is really important to have good and related database of emails with you. Most of the email campaign goes wrong because of wrong follow ups with users. Companies buy email database from email providing vendor companies to generate lead. Buying such data from vendors aren’t good for business as these may also harm our brand. You should collect such email database of users which has attached with your brand. Because those people would stay active till last and through such engaged users you can generate enough lead for your business.
1. Good email data adds value to your business
I consider email marketing is a best platform for brand promotion. Email marketing will surely lead your business to success. The success ratio for per email campaign is more than %5 – %10 percent. But it is also depends upon email database you have collected for campaign and whom you are going to target.
While targeting audience you should have enough information about that database which you are going to target by email marketing. For example if you are providing email services for business & you want to target new audience through email marketing. Then your target audience should be service providing firms who need email and sms promotion on daily basis. Instead of targeting to individuals you can target to service providing firms.
There are some vendors who really provide genuine data. But it is always beneficial to use our own email database. Because when you purchase such email database from individual vendor or firm, that email database has already been sold hundreds of times to customers like you. So there are minimum chances to generate lead from that email database.
2. Targeting your customers
Maintaining brand standard is important for each and every business. One mistake is enough to spoil your brand name and it is easy for your competitor to get on top at your place. Email marketing can be worse if you don’t know to whom you want to target. People get’s frustrated if their inboxes are filled with non related emails. In turns if you are still targeting such audience which are not associated with your companies. Then you are hurting your business by targeting non related users. Because you have mailed such people’s who are not even associated with your company. So in such cases when you are planning for email marketing campaign. You should target such email database who will show interest in your products or services of your company. This will add positive impact to your users and will lead to good sales. Also you are able to generate good amount of profit for your company.
Rules to be noted for email marketing campaign
- Know who your target audience are.
- Data research and analysis are important.
- Sort data according to your promotional levels.
- Target your email marketing campaign to right audience.
- Don’t send tons of mails to your users.
- Maintain your company standards all the time.
- Plan & run effective marketing campaign.
3. Buy best email services for email promotion
If your planning to run email marketing campaign for you business. Then there are many firms online who provides bulk email services with promotion. You need to choose quality service provider who can provide you excellence service even after buying package. Last year I have bought email package for promotion purpose from a local company. I faced many problem related to services. So I suggest people who are looking to buy bulk email package for promotion purpose then you should always check company reviews online purchase any services. Me too run email campaign to stay active with my subscribers with my latest post and feeds. Few days ago I purchased bulk email package from Smtp provider. I have also checked company review on internet. I found positive response online about this company. I purchased their plan and now i am happy with their service. You can also go through their free plan to check service. You can visit their site by clicking Smtpprovider.com
4. Easily track your emails conversion
You can easily track email conversion with such software where you able to manage and measure your customers. There are many email sending software where you can track report of email campaign through their analytic software. In such software you are able to track email conversion, click-through rate, bounce mail and un-subscription etc. You are also able to track positive & negative conversion from email campaign. With such report you can improve your next email campaign. Below i have listed 2 software which are good for sending bulk mails.
5. Email marketing better than social media marketing
I would say that if you consider email marketing for brand promotion or to generate sale. Then it is far better than social media marketing. Because when you are targeting brand or products on social media there are minimum chance where people will get attracted to your company products or services. Because on social media traffic is not target & hence we are not able to target right audience. But in email marketing you can target such people who are willing to buy your company products or services. In email marketing you can attract most of the engaged users for you business.
Refer below post on internet & social media marketing
- Tips to grow your business through internet marketing
- 7 ways to Improve your online marketing strategy
So these were some of the best tips to run effective email marketing campaign for your business. If you follow above guidelines seriously then i am pretty sure that you will get positive returns at the end.