In this article I have shared how to avoid outdated seo techniques that will hurt your website seo. Many of us knows what seo means. Search engine optimization is a process through which you can gain organic traffic to your website. You don’t have to pay a single penny to bring traffic to your website. By using right seo techniques you can attract tons of visitor to your website organically through search engine. I have seen many websites that are using right seo techniques and driving tons of traffic to their website. With these I have also seen such websites which have attempted outdated seo techniques & ended up with disastrous. Nowadays seo rules have changed quality matters most. Even if you’re performing any types of link building techniques, keywords insertion, social media marketing etc. All such thing should have quality and should be linked with quality related items. The world of web is continuously evolving and the best practices for seo are constantly changing. Many practices common in three to five years ago provide little to no benefit for your rankings. You should always be adding new content and updating old content on your website.
Avoiding 7 outdated seo techniques
1. Avoid keyword stuffing
Keywords helps google and other search engine to know about content on your website. Google index millions of webpages daily and sort quality data to serves user requested query. But keyword stuffing is harmful for website and could end up with site penalty. I have seen some websites that have attempted keyword stuffing in their sites. For example if you have written article on “outdated seo technique” and if your keyword is “outdated seo” & if you are stuffing that keyword in each sentence or phrases in your content. Then this type of keyword stuffing is harmful for your site & Google may consider that you are serving low quality data on your site. Using such outdated seo practice on your website may also lead to site penalty issue.
To avoid such penalties build high quality content & use your keywords naturally in your site. When you add keywords in your content try to use synonyms of your focus keyword. If you have built your website in wordpress then install wordpress yoast plugin. Yoast is best plugin to optimize your wordpress site. The plugin highlight you about usage of keywords in your content & also inform you about keyword density used in content. Optimize your keywords according to your content. Use main keyword wherever it is essential to use naturally in your post. For custom blog i will suggest you to use seo tool like semrush or seo powersuit.
2. Sacrificing link quality & exchange for quantity
Nowadays Google & other search engines are strict about link building. If your site has too many poor quality backlinks then there is a chance that your site will be removed from search engine result pages. Poor quality link can damage reputation of your site & also it can lower down organic user flow. Mostly people are looking for quantity over quality. Such as buying cheap backlinks & pointing out links from non related sites. Though you have a large amount of link quantity pointing to your website. But those link will not carry any value to your website to get organic traffic from search engines. Try to build quality backlinks to your site though the quantity is less. Good quality backlinks pointing to your site will increase organic traffic from search engine. I have shared article on how to increase traffic by creating high quality backlinks. Go through this article & check out the benefits of building quality backlinks to your site.
3. Avoid publishing poor quality content on your site
Poor quality content can harm your website seo. Poor quality content not only harm our site but it also affects our user who are regularly visiting our website.
- Try to build high quality content on topic related to your website niche.
- Avoid grammatical mistake in your content and explain the topic in simple words.
- Explain your content topic in-depth so it will be easy for reader & search engine to know about your content.
- Highlight important points by adding bold tag in your content.
- Systematically arrange your content.
- Add links in your posts or pages related to your content.
- Proofread your content & avoid spelling mistakes.
There are multiple techniques through which you can build quality content for your site. Try to use variation of keywords in your content. These will help search engine to identify your content in easily.
4. Avoid stuffing keywords in meta data
Don’t stuff keywords in your meta description tag. Beginning in 2009 meta data keyword no longer stands ranking factor for your site. Describe your content in short by the use of meta data. These will help users to know more about inner content of your site. Write your meta data description upto 150 words not more than that.
5. Avoid site submission on article directories
Article directory sites harms website very badly. As you submit same information on different types of article directory sites. Article directory sites are no longer consider for link building purpose & it is also consider as outdated seo. Link coming from such sites are considered to be poor quality backlinks.
6. Inserting invisible text
Invisible text are such text which user are unable to see it. They are inserted back-end of pages only search engine are able to see it. Such types of outdated seo techniques are also considered as keyword stuffing. Inserting such invisible text harms our site in Google & other search engine.
7. Spammy guest posting
There are thousands of websites where you are allowed for guest posting. Before guest posting on any site check review of that site. Also check their page rank & visitor ratio. It is really hard to find such high quality site which allows guest posting on their site. There was a site called Myguestblog which was slapped by Google. Also people who were associated with Myguestblog caused damaged because of that site. I suggest many blogger to check website reputation before guest posting. Also guest post your content on similar website related to your niche. Check site reputation before linking. Refer Hypestat to check website alexa rank & estimated visitor statistics. So these were some of the major outdated seo techniques that you should avoid.
- Stay away from such sites where you can easily build backlinks to your site.
- Only build links with such site which are relevant to your website niche.
- Stay active on social sites.
- Don’t buy cheap backlinks.
- Avoid using excessive amount of keyword in your post.
- Build high quality natural content to increase site ranking.
- Add your site to Webmaster tool & Google analytics to know website stat.