We blogger already know the importance of the seo optimization that is done to each and every thing present on our blog. Text, links, images etc. After looking at title of this post you must have raised a question about what difference does it make if we perform image seo for all images on our website. Most basic thing here in image seo that I would like to share is search engine is like a machine so it looks at images in totally different way as we humans look at images. What search engine is concern about is only coding part of your website. And it’s not a big deal to perform image seo its really very easy. But if image seo is done perfectly then you won’t imagine images can drive more traffic to your website from Google images especially. This drives traffic from Google images and also can help you to get qualitative backlinks to your website. Performing a proper image seo can defiantly help to make a blooming internet business? Search engine doesn’t give your images a good credit if they are not clear in stating about what exactly they are.
9 ways to optimize your image seo
1. Choose legitimate images
Select such image which alone describes about what exactly content consists off. Just using image for ranking is not useful but it must create a reflection on subject of your content. If you are using a particular image for your content then there should be some text around image that relates with image, only then that image will rank for the keyword which is implemented at its background. Images actually underline your content topic as they put in front a pictorial idea of what exactly have you described in your article.
2. Alt tags
It’s really beneficial to add alt text to images as it makes browser easier at the times when does note cede them properly. This is a very important factor included in image seo. Alt tags are like a bites in websites HTML code where you are able to insert keyword .i.e. you can name image using word related to content. Sometimes search engine spiders cannot find related images to the requested query. At this time alt text makes it very easy for spiders. If you just stay closer to image with help of pointer then you we’ll be able to see created alt tag for that particular image. So in turn readers are able to get that image if user sticks around with image.
Alt text is only key for search engine to get to what exactly image is. Your blog or website worth more if you make use of seo images properly for your posts. We can say that alt tag is like textual report of images that you use for website. It is always better to be diverse while implementing text in alt tags, meta description and title of content. With help of these tags especially alt tag search engine desires to calculate importance of images for requested query. Using alt tag works effectively in getting good ranking in search engine by correlating texts/keywords with images. Alt tag contribute a lot in increasing value of seo to websites. In fact it is like a finest option for being more visible in search engine’s image store. So search engine gets to know more about images with help of alt tag.
<img src=”Black-Cadillac.jpg” alt=”Black Cadillac” /
3. Reduction of file size
The faster your site loads more is number of visitors that will eagerly wish to return to your site. Even it is one of the ranking factor considered by Google. But when it comes to images it may take a little long time to load the website if you are using large images on site. So to avoid these things related to page loading you can always go to reduce file size of image that you are using. This is very important factor in image seo. You may get several options to reduce file size of image like you can get it done online as well as through several different software. But make sure that you don’t loose attributes and various other aspects at time of reduction of file size. Your website should load within 5 seconds. Google analytic provides you a feature called ‘site speed’. By using this feature you will be able to figure out your site’s loading speed. You can even identify images that are reducing speed of your website. Try to always go for proportionate images that fit in small size because this will effectively change seo values for your content. Image with 100% quality can only contribute in ranking content well in search engine. Yoast themselves have suggested that image optimization tool would be good for image seo purpose. JPEGmini and PunyPNG will also be good for image seo factors. Besides these tools Kranken.io is also better but depends on users experience. If browser itself resize image in order to make it appear smaller then its harmfull. If you use Yslow tool for image seo it will tell you how much have you been successful in resizing image. If you don’t wish to use tools for image seo then you can get it done also by using Adobe photoshop. Adobe photoshop provides you with command named as ‘save for web’ through which you can resize your content related image. You just need to make size of image file as small as per your requirement. Less size image on website more will be loading speed and number of visitor who just click will also be reduced simultaneously.
4. Name selection for images
Even this we can say is an exceptional factor considered in image seo where you need to be very smart. Selection of an extraordinary name for image file can definitely contribute to give additional value for content. Actually image seo is initialized with name used for image file. As we all know that constructing a well content with implementing proper keyword boost to rank your webpage well in search engine then instead of using same name to image given by the camera why not we use our target keyword as file name for image. It’s an effective trick in image seo to use target keyword as file name for image of your content. Selecting a vivid name along with keyword for image of content would be more effective image seo because your content will surely rank well in search engine. As we have discussed above about alt tag which works effectively same way if you use targeted keyword as name for image then your image will be more visible. Because along with text the keywords are also crawled by search engine in name given by image files. If you wish to see how exactly does this image seo technique works then make an image search in Google then look at all images that are displayed at the upper half of the page. You will come to know that file name of all these images will match exactly with query that you have requested while searching. Even here when it comes to image seo we have to be very careful while using targeted keyword as file name for image. Because just stuffing of keywords may seem like purposely done or spammy we can say. Targeted keyword must not appear more than 70% in names of image files even though if you are using multiple images on a single page. I would like to give you advice that extending file name would be good for image seo concept. One smart work that you can do here in image seo is you can predict according to your mind for different combination that you will use to search images on particular topic. Then if you name image files according to these combinations then your images may rank well. And if you think that you won’t be able to find such combination of words then you can go for some good keywords that will surely help to rank images well. While doing image seo you should be able to understand proportion of keyword that you are going to use. So that you maintain evenness in giving significance to page and image seo.
5. Use caption for images
Text that goes along with image is considered to caption of image. Well caption of images matters more when it comes to bounce rate of page even though caption and ranking are not related directly with each other. Whenever you take your mouse pointer on any image text that appears in box is caption. So here framing proper text for caption is an important part to be considered in image seo techniques. Now let me tell you that how ranking of your site depends on caption of image indirectly. When a visitor comes to your website for a particular query and immediately hits back again, then bounce rate increases which in turn reduces ranking of your website. This is because visitor doesn’t get what they were looking for on your website and they decides to get back to the search results page. Captions are actually like key for visitors through which they flash overall content and they decide whether to stay or to leave your website. But if you apply caption for images then visitor that comes to your page for that particular search might get if anything is available for him/her due to caption you apply. Then this will in turn reduce bounce rate of your website. But before implementing this technique for image seo you should be able to find it out if it’s really necessary to apply captions or not. I would say that don’t just make use of caption just as part of image seo but in turn you should think how beneficial is that for visitors on your site. It is said that captions are read by readers mostly than the image itself. Captions actually plays an important role as they satisfy visitors that come to your website. If you have more images on your website decide whether to give caption depending on need. Because some image don’t need caption as they clearly state their relation with searched terms on appearance itself. So if you don’t use them for images then may be your site can get affected by missing lots of engaged visitors. Also you welcome time to increase bounce rate. So you should consider captions better for image seo techniques.
6. Image scale & file type
Dimensions for image should between 640*480 pixels. Maximum size of your file should be less than 70kb. To index and visit a particular page becomes very easy only if it takes less time to load. Scale of image will surely affect loading time for your website especially at time when loading a large image and displaying it in a small size. For example loading an image with scale 1470*1070 and to show it as 250*150. At such times it again takes a long time to get load completely because even if it has to display a small scale image the whole image has to be loaded. Instead of re-sizing image you can also take a small scale image which in turn will help to reduce loading time of your website. You can get do this image seo to your images online as well as you can get it done through wordpress also. But remember that reducing scale doesn’t reduce file size of image it reduces display size of image. Or if you add option near image to view it in a larger size will also go better.
GIF: PNG images have 256 or less than that colors in them. They are supportive for animation and most widely used in different websites. GIF format is generally used at time of placing designed images or tiny icons but it is not so good for large images as it is not so eye catchy.
JPG: For this type of image you are able to change its compression according to your requirement. JPG images are mostly used by all websites because they get compressed to required size by cutting some part of info which cannot be noticed so easily.
PNG: PNG format of images can be substituted in place of GIF images. They cover few drawbacks of JPG so are usually used by many peoples. Many colors are supported by PNG image format. You just need to be a little alert when you come across PNG because PNG-24 is thrice the size of PNG-8.
Make sure that you are adding an image which matches exactly with content on that particular page. If you have written content on a particular topic and if you are adding an image which is completely different that doesn’t match with your article then it might seem messed up. If possible you should always go for placing image a little closer to important text in article because this makes things even easy for search engine. Search engine actually takes a flash on image and tries to find on which page and why is this image on particular page so placing related images is very important in image seo. For example if you place image of a tiger and you have described about any vehicle then this seems something odd. So make sure you select only that image which is completely related with content that you have written.
All those peoples who create sitemap by themselves must make sure to include relevant images in site map because they are indexed by search engine spiders. You will need to give certain tags to these images for getting included in sitemap.
9. Some useful tips for image seo
- Try to give few but more informative/miscellaneous image instead of using several image, this will also look better and will contribute to decrease page loading time. But if you have any advertising programme running then at this time you may have to think about your sales not to get affected by reducing number of images per page. So it is better if you test every time while making changes in total number of images per page.
- Make a small research on readers of your website, as this can give exact idea of what kind and what amount of images should be used for content that will be beneficial for your readers.
- Ranking of image also depends on authority of that particular page on which image is placed on, so remember well that an optimized image itself cannot rank a complete page, as content also is necessary to rank that image.
- One important tip is if you are using images that consist words on them it will be helpful if you use keywords or keyword synonyms on that image to rank well.
I hope above article on image seo must have helped you. But one thing I would like to share finally is that all that come to three different points i.e. name, size and tags of your image file. So if you get to know what exactly is to be done regarding these three things then you are almost done I might say. If you are using images to make your content more descriptive then you will need to do seo for images properly and that too without ignoring terms of search engines or not using images could be better option for you. But I am sure you will have to work more on your text content to grab your reader’s attention.