As you all know that search engine optimization is the basic parameter for a website to gain ranking in Google. A website without seo is seems to be helpless or equal to invisible in search engine. There are several ways for getting a website optimized in search engine. So in this article i am going to share few seo tips which will definitely help to improve ranking & traffic of your website. We already know that there are many changes made in the algorithm by Google along with making panda and penguin updates too. After a small research I came to know that how Google bot focuses on the anchor tags of the website as they are required to be natural anchor tags. So I would suggest you to optimize your website with respect the latest changes made by Google. Or else you will begin to lose the seo potential of your website. In this article I will also discuss about some important aspects of seo which are useful as well as some are harmful for your website. I have also shared seo tips dealing with natural distribution of anchor text, important page factors and links from diverse trusted sites.
Seo tips for ranking
1. Anchor text distribution
Let’s talk about natural distribution of anchor text. Change that has made the website ranking dependent on it. The most important thing you should care is the anchor tags are supposed to be natural in all possible ways. Now let’s come to the most important part related to anchor tags is the backlink relevancy. It is the most essential thing considering among all seo parameters. If your website lacks backlinks then it will be difficult to increase traffic and improve Google ranking of your website. Backlinks can improve ranking and traffic rate provided they are relevant.
Few days ago it was not problematic to use 90% of keywords in the backlinks to increase rank of your site. But now the rules have changed so you are not supposed to use keywords repeatedly. I have also shared article on link building techniques & creating high quality backlinks. Refer this article to know how to build quality backlinks to your website and gain ranking in Google and other search engines.
Keyword density in backlinks should be less than or equal to 10%. Prefer to make use of the keywords which has about medium searches in a month. You can use keyword 12 to 15 times on a single webpage depending upon your content world length to rank well in search engine. So it would be more beneficial to use variation in keywords to grab handful of backlinks to your website.
2. Link profile diversity
On priority I would suggest you to stay away from low trusted sites. The profile of a backlinks which appears manipulated is not liable to gain Google’s trust. It is necessary for backlinks to be organic. Link profile diversity deals with your backlinks complete view and properties like name of the domain, Ip address, type of the content, Dofollow links, Nofollow links etc. A general profile of link will count links with different types which is in turn is the diversity which enables to accustom the link profile as well as improve your website ranking in Google.
Points to be considered for diversity of links profile
- If you create backlinks from a similar domain they are not considered in order to raise your website ranking. As an example 20 links from common domain are equivalent to 2 links. The total number of domains are more important than number of links.
- Along with this I would like to share a significant aspect related to common IP address. If you create links from different domain but from a common IP address then this cannot be considered by Google to increase your page’s ranking.
- Next are “dofollow” & “nofollow” links. The “Dofollow” link is considered as an organic by default. Sometime the links are purposely included with the tag “rel=nofollow” to block by the webmasters not to pass link juice to external links. The organic links pointing out to your website also contain nofollow links. If the link profile includes more dofollow links then it will be easy for your site to rank in Google and also in other search engines.
3. Important on page seo factor
As I said before that making use of Google’s keyword planner is beneficial to make your webpage visible in search engines. Find out the target keyword for your content and check out monthly searches for it. Also add keyword in heading and sub headings of the content. But you should take care that the target keyword should not appear excessive in the content. So also make use of alternate keywords to maintain keyword density ratio of your content. This technique will surely help you out to improve ranking of your content.
All factors which are discussed above can help you to boost your website ranking. Proper implementation and use of these seo tips will help you to increase traffic of your website for sure. Along with this you also need to be updated with your optimization technique to highlight your content in Google.