Meta tags are important part of our website to show Google and other search engines what content on our page is about. Meta tags are essential to identify page and they are also considered as ranking factor in search engine optimization. But we cannot say that only meta tags will help you to rank your website on top in search engine. There are also other factors involved in seo as meta tags plays a major role for ranking purpose. I have seen many websites and blogs that are ranking very well in search engine because of using meta tags organically & naturally. Few years ago most of the people were stuffing keywords in their meta tags. As in recent years Google has dropped down such sites because of improper use of meta tags into their website. Nowadays it’s not easy to rank post by stuffing keywords in meta keyword, title and description. The use of keyword should be organic and natural in content. Google search for quality data to serve their users with right and appropriate results. In the process of seo optimization we have to take care of each and every factor should be organic and natural.
Types of meta tags & their usage
There are several types of meta tags we use in our website. Most important thing in this is to write good quality title for your website and site pages. Search engine view title, snippet & urls of your site pages. Your website title should be optimized correctly and you can use your main keyword in it. The title tag should be formed organically and you should also use your main keyword correctly in page title. You should explain in short what content on your page describes. For example if you are providing computer sales services in Mumbai. Then you should use appropriate meta title as “Computer sales services in Mumbai”. You can also broader your meta titles but it should be less than 70 to 80 characters.
The 2nd important tag is meta description tag. Description tag helps people’s to know about inner content of site pages in short from search engine. While optimizing your meta description use main keyword and secondary keywords in your snippet. You have to form meta description naturally by using keyword variations in your meta description tag. The minimum meta description limit is between 150 to 160 characters.
3rd one is meta keyword. Using meta keywords in your site helps search engine to identify your topic much easier. Meta keywords helps Google and other search engine to know about content topic of your site that you want to rank for. While optimizing meta keyword on your pages or posts don’t stuff keywords in your meta keyword tag. As these will look like spam and Google will not refer your content to show in search engine results pages. Know your main keyword as we can say focus keyword. If you are using WordPress site then I suggest you to use WordPress Yoast Plugin for optimization. In WordPress Yoast Plugin you can use only one keyword as they have named it as focus keyword. It is really a great plugin to optimize your site content pages or posts.
Nowadays keyword doesn’t help for ranking purpose as Google has already stated in 2008 as they will not consider meta keyword for ranking websites. Keyword helps to identify your content on your website. If you are using keywords naturally in your meta tags and also in content then sure it is easy for you to rank in Google and other search engines.
Things to know while optimizing meta tags
- Implement your meta tags correctly : If you’re not placing your meta tags in head section then search engines will not able to find easily your title, description and keyword tags. Search engine needs your meta to show information about your web page in SERP. If you’re not arranging your tags properly Google will not able to find your website pages and hence you will not receive organic traffic from search engine.
- Don’t stuff keywords : Few years ago people would stuff their meta tags with full of keywords to rank their website or pages in search engine. As Google bot has become smarter and Google has also updated latest technology to find out high quality and low quality sites. They find out who is spamming in their search engine. They remove such sites who are stuffing keywords or using keywords repeatedly in to their content. Nowadays using keywords in natural way has become major factor to rank website. Use of keywords in natural way will help to rank sites good in search engine.
- Same meta tags for every pages : Using same meta tags on every pages will not help in ranking purpose of website. Each page on your website shares unique information about particular topic. If you’re using unique meta tags for each page on your website those pages will gain visibility in search engine and hence they will start ranking for their related terms. Using unique meta tags increases visibility in search engine and helps to rank in Google and other search engines.
- Using unrelated meta tags : Using unrelated meta tags which are not relevant to page contents hurts badly when Google find out you are deceiving search engine. As these tricks wear applied few years ago. Now Google catches unrelated meta tags easily and due to this most websites got hit by Google. When users from search engine comes to your website as checking related information, as you have described in meta and doesn’t find related info on your website, then due to this user will hit backspace and this increases bounce rate of your website. These things are noticed by search engines and they will mark red flag to your website and remove your website from their search engine result pages.
I suggest you to optimize your website, pages, post organically. When it comes to building backlinks, performing on page and off page seo or any other activity related to seo, we should always follow Google guidelines for optimizing our website. You can also refer our other blog posts to know more about various topics on search engine optimization.