As every blogger or webmaster is looking to optimize their blog post to increase traffic from search engine. Many webmasters makes mistake while optimizing blog post. Over optimization of post can also flagged as spam or poor content and may lead to penalty in Google search engine. It is also important to maintain correct ratio of optimization and build natural content to increase traffic to your post from search engine. Below I have shared information about how to increase traffic by writing seo friendly and natural post. Where your readers will also find useful information on your blog. Also Google & other search engine will reward you for building quality post.
8 ways to increase traffic to your blog post
1. Inserting keyword in blog title
Many seo masters suggest optimizing title correctly. Because title of your blog post is consider major ranking factor in search engine. When user search for any topic, for example if I am searching for link building techniques in Google search engine, I get results related to my requested query. You can also check that in search engine site’s who has inserted main keyword earlier in title ranks well. Even WordPress Yoast also suggests moving title in beginning to rank post in search engine. But placing keyword at first should also be in organic and natural form. It should not look like you have stuff keyword in your post title. This way you can increase traffic of your blog post by inserting keyword in natural way.
2. Creating unique description (Snippet)
Creating unique description for blog post is important as creating quality titles. Describe your content in short and use your main and alternate keyword in your snippet. Creating unique description will help people to know about your article topic from search engine by reading your post snippet. Because of this user may click your link from search engine if they find it useful. If maximum numbers of people’s clicks your post link from search engine then there is a chance that your post may rank at first place of Google for your main keyword.
3. Internal linking to relevant posts
Internal linking to relevant posts not only increase traffic of your blog post but it also helps to rank other related posts in Google. Linking to related posts enhance user experience of your site. If you provide internal link of related posts in your article these would also help your site visitors to get more information on particular topic what they are searching for.
4. Proper linking internally & externally
Too many internal or external links may also harm your blog post and may lead your post to poor quality content in Google eyes. Insert internal & external links of related post wherever it is needed. Use variation of keywords while linking to related post. Don’t use same keyword maximum time while linking. It may also look like spam. Try to add external links at middle or last in the content. Don’t forget to add no follow tag to your external links. Build organic and natural flow of internal and external links in your blog post.
5. Optimize images by alt tag
Optimizing your blog images add plus point to increase your site traffic. I recommend many webmasters to build custom images for blog content. Don’t use copyrighted images in your post as Google and other search engine find it as a duplicate. Try to build custom images for your post and name that file by inserting your blog post title. Insert keyword in file name in a natural way. When you upload that image in your web application don’t forget to add text in alt tag. This option is available in WordPress & other panels. If you have built custom blog then you can add text in alt tag manually.
6. Explain topic in brief
Always explain your topic in brief. Try to share maximum amount of information in your post. As it will be easy for your readers to get sufficient amount of information on particular topic. Also it will be helpful for search engine to know what exactly your topic is about. So write enough text so Google take your post into consideration for raking in search engine.
7. Original content is king
Write original content for your blog to increase traffic and rank in search engine. Duplicate content harm your site badly and even penalize your site. Your content should be 100% original and not been published anywhere on web. If you are new blogger and don’t have sufficient information about particular topic that you are going to write. You can search and collect information about topic by browsing info on web. You can take reference of other site to know about topic that you are searching for. But don’t try to copy from various sources as Google is smart to find out duplicate content. You can check quality of your content by visiting smallseotools plagiarism checker website.
8. Regularly publishing new blog post
Publishing new post regularly keeps your blog live. Search engine crawls your website on regular basis finding out for latest content. Also it helps readers on coming to your blog. Continuously updating old posts not only helps to drive traffic from search engine but it also increase traffic from social sites. Don’t rush out to publish post on your blog. You can collect useful information on topic and try to build high quality content for people.