The moment we realize that we have so many options to choose from, aren’t we delighted? Irrespective of what we want, having a myriad of options is certainly what makes easy for picking the best. However, it could even perplex us sometimes.
Let’s say you want to buy something online and for that, you search that item on search engines and to your astonishment, you’ve lots and lots of options to choose from. Now that having been found the options, you start skimming through it. Click to click you compare and neglect websites and somehow, you buy the item from a site that suits you best and meets all your needs. The point is, why you neglected the other sites? On what parameters you declined others? Why you left the site within the few moments? Although, the questions can be in different avatar but the answer remains the same. You didn’t like the interface, navigation was difficult, monotonous design, usability, appearance etc. etc. etc.
To be different than others you have to do things differently i.e if you want to retain users, you have to offer them something out of the box. Certainly, everybody in the online business is privy to all the nuts and bolts of web development services and nonetheless, the mode of operation and development remains the same. Still, you need to be aware of some of the tricks of the trade when it comes to web development.
With that being said, let’s look at some of those secrets.
Whether you have an e-commerce site or an information portal or any general site. The first and foremost thing is to define your goals i.e. being specific about the purpose of your site. You should be clear cut about the what you want your site to do for you. Each and every web page should have a purpose as for whether you want to exchange commodities simply want to generate a lead for building a brand name.
As different sites call in for different requirements, you have to think from a different perspective every time also from the perspective of audience you want to target. This means that you need to ensure that your website has high performance, attractive design, to the point information and much more.
Utilize Your White Space:
White space makes your site look good, sophisticated and make it user-friendly. You can use it for highlighting important aspects and elements of your site. White Space refers to the blank spaces intentionally left for separating the content and to avoiding mixing up and improving comprehension. This approach is useful as it prevents confusion making the site ambiguity free. Even though they are blank spaces but you should consider them a graphical element for enhancing the site’s outlook and functionality.
Check Your Character Count:
Generally, 45-75 characters per line are considered ideal for increasing the readability of your site. For checking that your characters are in the given limit, place a dummy text on your page with an asterisk at character 45 and an asterisk at character 75. Now test the site to see if it resizes within these parameters. You can even take some online help for counting your character.
The first thing users look for on your site is the related information. You are entitled to getting a written document for catering to user needs, all the information must be in writing. You should create content that captures the needs of the users as accurately as possible. Once you have identified all the requirement, these details should be documented in writing.
Focus ON Prototyping:
Using prototype before launching and finalizing anything could save you a lot of efforts and time. To get an early insight of your versions, first, present prototypes and then decide if users like it or not. This could be anything, for example, Fireworks prototype or designing wireframe or editing images etc.
Adding a Line:
Incorporating typography can sometimes, make things quite cumbersome. You need to separate sections from overlapping and maintaining consistency throughout the site. Adding a line underneath a section, headings, text enhances the readability of your site and visually separates content. Also, don’t use heavy images as that could slow down the site’s speed and for the better optimization always use either JPG or PNG format.
To have higher conversion rates, make navigation as easy and smooth as possible. Ensure that your site is easily accessible and is intuitive to both desktop and mobile users. The thumb rule is that, that your site should capture the user’s attention within three seconds. If it takes more than three seconds, then you’d definitely lose some or all of the visitors.
To ensure your website passes the test, make all text as clear and easily understood as possible, only showcase a few quality graphics on each page, and try to guide your readers’ eyes towards the most searched-for information. Also, try test driving your website with friends and family to see how long it takes them to interact with different elements of the site and accomplish simple tasks.
To make your site more readable, try to limit your content to 58 characters per line. A narrow code is easier to read and understandable and the human brain can process texts more quickly by moving the eyes downward instead of side to side. Since a user-friendly website is one of the pillars that enhances the site’s performance. Many sites, forums, portals set their main content areas in this manner to expand the width of the user screen by default making it difficult to read. Moreover, you don’t have to write a single code for using this functionality, just by using Readable, a jQuery you can optimize your content size for maximum readability.
A good developer knows all the tricks and secrets that can actually make their site stand apart. They understand the user needs and their own objectives and work in a manner that is profitable to both, business and user perception. They let their action speak volumes and implement better strategies for developing websites.