Bounce rate is well subject known by every blogger or website owner who owns a website. It gives you clear idea how’s your visitors are acting on your website. If the bounce rate is high it means that your site is in danger. Also it describes that visitor are coming to your website and returning without performing any activity on your webpage. This is also depends upon to whom you are targeting, engagement of visitors on your site, and what type of quality your site is delivering. In this article I am going to explain several factors about bounce rate and how you can reduce it without affecting your site in search engine.
1. Explaining bounce rate
It can be described as a visitor coming to your website and hitting back without performing any activity on your webpage. This is major issue with lot of sites. There are many sites that are affected by high bounce rate. Also there are lots of people who are struggling out to reduce bounce rate of their website but most of them fail. You can lower down it by performing proper analysis of your website. There are many terms applied as i have described below.
- Not serving quality data.
- Website structure.
- Post or pages on your site.
- Not targeting engaged users.
- Technical barriers.
- Low quality content sharing and more.
If we perform right analysis then we are able to find why we are failing to reduce bounce rate of our site. Usually i suggest lots of people to use analytic tools to get accurate data of our website. To get accurate data of website i usually prefer to use Google analytics tool. This tool is simply amazing to deliver right data of your site. In this tool you can examine detail analysis of bounce rate, visitors, checkout sessions, page views and more. You can also find which web page on your site is getting affected. You can sort all your site issues through this tool.
2. Understanding bounce rate
Bounce rate also depends upon various category of websites and their types. For example if you are running a e-commerce site like Amazon, eBay or Alibaba then 100% you may face bounce rate issue. Because in this type of category mostly you will find that there are many people around the globe who are shopping online. Product page of such site are directly delivered in search engines. Users visit pages and checkout product but 70-80% of users are not buying in first attempt. They compare product price, guarantee and service from several other e-commerce site. In 2nd attempt they final out to buy product as per their preferred selection.
Because sites like e-commerce, shopping portal, classified are using several third-party ad network and ppc services online to sell products or offer services online. Due to this high bounce rate issue may occur. But we can also reduce it by implementing right framework, delivering quality data, related product and service suggestion and more.
If the site like blog is getting high bounce rate problem then it is a major issue. If you are not providing quality information on your blog then your readers will not be engaged with your content. You can lower down bounce rate of your blog by sharing quality information. Internal Linking to related topics, external linking, natural keyword insertion, sharing infographs, embedding related videos etc also matters to deliver high quality content. By sharing useful information and maintaining quality of your site you can easily lower down bounce rate.
3. Using good framework
In general website framework & design matters most to gain ranking in search engine and attract visitors to website. There are many things dependent upon framework. User will only stay on such sites whose site architecture is elegant. I think with good data serving website design style and appearance also matters for user engagement. Mostly i suggest people to use good framework for seo purpose. I recommend bloggers and website owners to use genesis framework or elegant themes. Their framework are highly optimized and theme designs are also graceful and stylish in appearance. If you are building custom website then i suggest to build your website framework seo friendly with good appearance.
4. Bounce rate & google
Search engines have become much smarter nowadays. Search engines collects data of your website performance and rank your site accordingly. Google checks your page speed, quality of data you serve, user engagement and lot more. If users are not engaging on your webpage or hitting backspace within a second then this activity is caught by Google and it marks your site as poor. If you are not improving your website then Google may also remove your site from SERP. A website with lower bounce rate always ranks well in Google and other search engines.
5. Average score
As i said above bounce rate depends upon your niche. It also depends upon site category, as for some niche it may vary 40 – 50% even up to 60% is ok. But if your site bounce rate is above 70% then i recommend you to do detail analysis for your site and find out why your bounce rate is increasing. You can refer above chart to know what percentage are good or bad for your site.
6. Low bounce rate
If your site is having average or low bounce rate then it shows that you are serving good and quality data on your website. Make your readers to stay on web pages. Good quality data always helps to get engaged visitors to your website. Also search engines will look this in a positive way. A lower bounce rate is not just good for site but it will also help’s for ranking purpose of your site in their SERP.
7. Final words
I suggest all of you who are running blog or website regularly check your website analytics report. Use Google analytic tools and find out what are the main causes of getting high bounce rate. Find out the exact problem and sort it. If you maintain quality and serve good quality data then i am pretty sure that you will never face any high bounce rate problem.