Internal linking is most important part of search engine optimization. As we know that there are several ways to rank our website higher in Google search engines. In seo we take care about several factors like on page seo, off page seo, internet social media marketing etc. But to rank our site we should work in a good way. Before doing any activity on website we should take care of each and every aspects of planning and strategy of seo. Nowadays it has become really important to keep our visitor engage on posts or pages. If visitor leaves out site without performing any activity then these may harm our website ranking. We have to take care of each factor of our website & for this we have to use tool like Google analytics to check our website statistics. To improve ranking of a page or post internal linking to related content is important. While in the process of linking to related content the link which is passing to the content should be organic and natural. A page full of non related links damage our site seo. Google may consider those pages as spammy & it may also lead to site penalty. So before linking to any post or page we should take care of below factors.
1. Internal linking to related content
Improves navigational structure by inserting related internal links to content. Related post link to your page will help users to grab enough information to the related topic that you have shared. A proper internal link will also rank other pages in search engine.
2. Proper internal linking
Proper link structure is not just for blog but it is also important for websites. I have seen many website which are related to e-commerce, classifieds and other sites. There are many sites which are lacking behind because of improper link building to pages. Recent days ago i was browsing e-commerce site to buy a laptop. I found that the standard search tool which is used to sort data list was linked to wrong page. I have used standard search tool to search for dell laptops but it redirected my request to lenovo laptops. I have contacted the website support team and told them regarding this issue. They told me that Dell laptop stocks are not available on their site for some days. That’s why they have redirected Dell laptops query to Lenovo Laptops query. Because of such wrong redirection the page receives poor user experience and with these bounce rate of page also increases. Performing such activity serves poor user experience. It can also damage website seo & ranking may drop due to wrong redirection. Instead of redirecting to such non related pages. You can add notification to such page and pop up a message that product is not available for some days and you may check with other related products. By implementing other laptop links on those pages user may find it useful. These will also reduce bounce rate of that page.
3. Keep your links natural
Linking your content to related pages organically and naturally isn’t hard. Before building content do a proper planning as given below.
- What anchor text you are going to implement in those post to link other article?
- What types of links you are going to embed in those posts considering both internal and external?
- Analyse properly your link pattern.
- Link to those post which will be helpful for your user to find more info on related topics.
- Add rel=”nofollow” tag to such post or pages that you don’t want to index those pages in search engine.
Proper link structure will not only help to serve quality experience to your site visitors. But it will also increase traffic of your website and related post. I have shared article on link building techniques to rank high in search engine. Go through this article to known about best link building techniques to rank website high in search engine.
4. Variation of text & linked pages
Use variation of anchor text while linking to same set of pages or posts. If you are using same anchor text for linking particular post on multiple pages. Then these will risk incurring a search engine penalty. Try to use different anchor text for post that you want to link. Try to use variations in your of text as this will grow visibility for particular post in search engine.
5. Breadcrumbs & navigational links
The most important factor that you should care about is your website breadcrumbs & navigational links. As breadcrumbs links helps users and search engine to know the path of the page. But it also help user to navigate your page much properly. Navigational links are also important part of internal linking like suggestion to related post, menus, pages etc.
Before link building internally or externally first analyze the content. According to your topic decide which link you should insert in your article. Link your content to related post or to similar topics. I have described above use of variation for anchor text that you are going to link post multiple times. Link at least 2 to 3 related articles in your post for readers to find more information on related topic.
Avoid below internal linking structure
- Don’t link internally to non-related pages or posts.
- Don’t use same keyword in anchor text multiple times to link other post.
- Don’t fill your page full with links. Google will consider it as you have done link farming in your content.
- Keep your content organic & natural.
- Use no=”follow” tag to external links if you don’t wish to pass dofollow advantage for that website.