Search engine optimization is the most essential part if you want to rank your website higher in search engine. Seo helps to gain online presence to your website. In this process there are 2 most important parts called as on page seo & off page seo. In this we need to take care of each and every aspect of our site seo work. A wrong off page seo strategy may harm website ranking. Everyday seo is getting better and better and with these new techniques are getting evolve. For off page seo optimization you should take care of quality as per creating any outbound links linking to your website. Usually the most important part to take care in off page seo is linking to related website in your niche. When you perform off page work related to your website’s niche. It helps search engine to know much more about your site category. Below I have shared some advanced tips on off page seo that will rank your site in google and other search engine. With below advanced off page optimization techniques you are able to rank your site higher in search engine. Also through this you can build reputation of your website in online market.
Before going for off page seo i recommend you to optimize your website with onpage seo work. It is really important to do onpage seo fot your site because all your off page seo tactics are dependent on onpage. If you perform any off page activity with wrong onpage. Then this may also harm your website ranking and reputation in Google’s eyes.
Top 10 off page seo tips
1. Get known on social sites
Building online reputation is one of most important part in off page work. Social sites like Facebook, Twitter Google+, LinkedIn are more important. Create your profile on such sites become a friend and enlarge your social circle to spread the word of your product. Doing such activities on social sites will not only help for branding purpose but your product will also build good reputation in online market. Try to create page of your website product and update latest news feed and post articles related to your product. Doing such activity will keep your product live and it is also good to gain engaged visitor to your website. You can gain maximum amount of traffic through social activity and also search engine will look it in a positive way.
2. Blogging for promotion
Blogging is best platform to spread word of your brand to people. We are able to share our thought regarding our products and services. Build unique content regarding your company’s products and services. Share useful information online to users. Promote your brand on high quality blog directory and also perform some guest posting activity. Through such activity people will able to know about your brand. Do some commenting on related blogs to promote your site, keep your comments organic and natural. Be active on forum sites as these will also counted as much more in search engine. If you are not good at blogging i will recommend you to hire a content writer who will write unique content related to your company products and services. You can maintain consistency of website in search engine by updating old articles. Also it will rank your website if you produce unique and high quality articles on your site. I have shared article on 8 tips to build quality content for your blog. Go through this article and check best ways to build high quality content for your site.
3. Forum posting & search engine submission
Being active on forum sites is really important such as do follow forums. Through forums you can discuss on various topics and even you can create your own forum discussion. You can share new topics with your friends on social networking sites and on online forums. Through such activity Google crawls your links and discussion as these may also counted as good in search engines. Also you should submit your site in search engines like Google, Yahoo, Bing, MSN, Alexa, Altavista, Lycos and more. Site submission is most important part of your website to get listed your site pages in search results.
4. Directory submission for off page seo
After saying directory submission for off page seo you people might say that directory submission is dead and it may harm our site. Yes it is right but there are some good directory sites that we can use for directory submission purpose. It also depends upon category you choose for your website and content you insert into form. Though it takes time to show some result but at the end it will add some value to your seo work. You can submit your website to some high quality directories like Yahoo directory, DMOZ, ZoomInfo and more. Just sort out the list of high quality directory and add your site into those directory sites.
5. Internal linking to site pages
Internal linking is the most important part of seo. Through this you can gain link popularity which is major factor to rank in Google search engine. You can take a reference of Wikipedia as they have inter linked their pages to related content topics. By doing such activity your website can gain traffic in search engine. While interlinking with other pages of your site insert proper anchor text in page. While linking to your post or pages link to similar or related post which user and search engine find useful. These will increase visibility of a particular page related to your topic.
6. Video promotion can also be consider as off page seo
It is important to create video of your products or services that you are offering. The best platform of promotion will be creating video and promoting them on Youtube, Dailymotion, Metacafe etc. Through this people will know more about your website or product. It may be also counted as one of the most important ranking factor.
7. Guest posting for off page seo
Guest posting is considered as a best way to build backlinks to your website. But before guest posting on any blog i recommend you to check that website stat report. There are many website who approve guest post on their website. But you have to choose quality guest posting sites to get dofollow backlinks. There are some good quality websites who approve guest posting. Below i have mentioned some best guest posting site where you can post your articles.
8. Classified posting
Promoting your product on classified sites can also be consider as a best platform for promotion. While promoting your site choose right category and input enough text and description related to your site. Insert link of your website in text field. Some classified website allows dofollow link in advertisement posting. You can refer below classified sites for posting advertisement online.
9. Run pay per click ad campaign
With off page seo it is important to run ppc ad campaign. You can run ppc campaign for your targeted keywords. In this way you can also generate leads and people will get known about your website. Before proceeding for ppc campaign it is important to know that ppc brings traffic to your website till you run campaign. If you end your ppc campaign you will stop receiving paid traffic to your website.
10. Blog commenting
We can consider blog commenting is also a good part of off page seo. You can comment on different blogs which are in your niche. There are some rules you have to follow in blog commenting. While commenting on any blog when you are type any text, that text must be organic and natural. Don’t post same text multiple times on different types of blog. Comment related to your categories and post type. You can also submit link related to your post if it is necessary for users. I have also shared post on how to increase traffic by creating backlinks. In that post i have mentioned in details regarding blog commenting. So above were some of the best off page seo optimization tips that you can use to improve your online presence of a website. You can also checkout my other seo posts to increase organic traffic of your website.